Advertising an Adventure!

What kinds of adventures are out there?
How do we find out about these different adventures?
What words and images are used in adventure advertising?
What type of market (audience) are these ads targeting?

Using Macromedia Fireworks 8, you will create an advertisement for an adventure. What kind of adventure is up to you.
You must make sure the following criteria is met:

Criteria
-Name ~ Created by you
-Logo
-Slogan
-Location ~ Map
-Endorsement ~ Celebrity? Local?
-Picture of adventure
-Price
-Days Open
-Phone Number
-E-mail address
-any other information you wish to add.

Evaluation

Criteria being met / 10
Creativity / 10
Mechanics / 5

Sample